Digital Design Art Director (Coppell, TX)

Superior Group of Companies™, formerly Superior Uniform Group, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand experiences for employees and customers. It provides customized support for each of its divisions through its shared services model.

CID Resources is a fashion-forward, cutting-edge, leading manufacturer of medical apparel and accessories.  Every day we strive to capture the fresh, fun and exciting essence of uniforms for medical professionals across the globe.


We know the best design thinking can influence every aspect of a consumer’s experience with the brand – which is why we are hiring a Digital Design Art Director to join our team.

This role demands a hands-on, digitally focused creative leader who has proven experience in developing and deploying an elevated digital design style guide that brings to life our brand strategy and seasonal marketing campaign concepts through UX, web and mobile based creative design solutions.

This role is crucial in improving the consumer experience on our recently launched DTC site ( and across all digital touchpoints including: performance media, web design, email marketing, social media, A+ digital shelf content with our wholesale and marketplace partners. You will maintain and enhance our existing creative marketing strategy with a focus on increased reach across digital channels by applying exceptional production design skills across all digital channels (site, email, social, etc.).


  • Partners with the senior director of Integrated Marketing and agency partners to brief in and develop elevated storytelling concepts into seasonal campaigns that will deliver a best-in-class digital commerce focused consumer journey.
  • Maintains and enhances our existing creative marketing strategy with a focus on increased reach across digital channels by translating creative concepts into seasonal design assets
  • Partners with team members and agencies to guide the design process from start to finish by participating in team ideation, helping advance all concepts, and ensuring the accuracy and quality of all deliverables to the highest standards
  • Collaborates with DTC performance marketing team to translate wireframes into simple, easy-to-use responsive user interfaces across multiple platforms
  • Researches and proposes additional site design improvements in tandem with web agency
  • Designs and produces comprehensive digital design executions to foster brand awareness, increase engagement, support sales growth objectives, and increase consumer lifetime value on by creating engaging responsive site layouts such as : homepages, landing pages, PDP pages and grid banners
  • Stays current on trends and new techniques in the digital design world, as well as best practices in user experience and ad design, integrating those findings and understanding into seasonal design solutions
  • Partners with operations teams to scope projects and forecast resourcing needs to build production capacity, communicating needs and trade-offs when appropriate
  • Documents and archives all work and files logically and in a timely manner for team/studio access
  • Mentors junior staff, providing direction and assisting in their development



  • 5+ years of experience as a visual graphics designer, creative director, design director, or similar creative role
  • Demonstrated experience leading Creative for consumer-centric digital and ecommerce campaigns
  • Expertise managing complex planning schedules, with flexibility to changing priorities for data-based decisions
  • An accessible online portfolio demonstrating successful, user-centered creative across a range of channels, aesthetics, and project budgets
  • Extensive technical ability including a working knowledge of digital prototyping and versioning via AI design platform systems like Superside AI
  • History keeping up-to-date with digital innovations and competitors
  • Experience leading and producing large scale digital campaigns such as Cyber, Holiday, Seasonal Sale, etc.
  • Proven track record of communicating clearly with staff, management, vendors, customer, and clients; this includes adapting to be effective with a multitude of personalities and circumstances
  • Ability to translate product positioning, existing research, and online marketing strategies into effective designs across all creative executions
  • Ability to effectively take direction and work collaboratively as well as autonomously


  • Experience in apparel industry is preferred


  • Accountability – Individuals exhibiting this competency take responsibility for their own performance and accept full ownership of issues, problems, and opportunities, regardless of the source.
  • Quality Focus – Individuals who exhibit this competency ensure that all work in one’s own area of the business, throughout the organization, by vendors, suppliers, etc. is performed with excellence and to high standards for quality and integrity.
  • Initiating Action – Individuals who exhibit this competency will tend to be self-starters and will take a lead role in improving or enhancing a product or service, avoiding problems, or developing entrepreneurial opportunities. They will often demonstrate a sincere positive attitude toward getting things done and will seek out additional responsibilities that may go beyond the scope of their formal job description.
  • Organizational Citizenship – Individuals who exhibit this competency focus efforts toward the common good; place the organization’s goals before individual, functional, or business unit goals; and demonstrate the desire to be a part of something that extends beyond their own self-interest.
  • Time Management – Individuals who exhibit this competency focus on completing all work tasks in a timely manner while remaining responsive enough to react to competing demands and shifting priorities. This competency is about managing multiple responsibilities, being organized, keeping on top of important time-sensitive tasks, and performing all work accurately.
  • Compliance – Individuals who exhibit this competency work to ensure that they, team members, other employees, contractors, strategic partners, and other relevant stakeholders act in accordance with all pertinent rules, regulations, policies, and best practices, and that behavior in the organization meets the company’s standards of conduct.
  • Extended Task Focus – Individuals who exhibit this competency are able to perform the same work function for a significant amount of time while remaining focused and without becoming disengaged. This competency is about being comfortable with a structured schedule and well-defined work tasks.

**Along with a competitive compensation package, the company offers an excellent benefits package, including Medical, Dental, a defined contribution plan (e.g. 401(k)), life insurance, long term disability, a flexible spending account (FSA) and paid maternity/paternity leave.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.

LOCATION: 601 S Royal Ln, Coppell, TX 75019

PHONE: 727-397-9611

EMAIL: [email protected]

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It’s rewarding working at a place that gives back in so many ways. Superior Uniform is part of the Adopt-A-Shore program and has been hosting on-site blood drives since 1987! Participating in these activities really makes me feel like part of a great team.

I’ve been a part of the Superior family for six years… and appreciate all of the extras offered. Like an on-site Yoga class, a walking program and monthly wellness and nutrition seminars. It feels good knowing I’m important to the company as a person.

The average employee tenure at Superior Group of Companies is 15 years and I’ve personally been part of the Superior Group of Companies family for 14 years. I am delighted to work for a company that provides such great job stability for their employees.

I’m proud to be part of such a wildly diverse team of talent. No matter how different our backgrounds and skill sets might be, each of us is appreciated for our contribution to our common goals. To me, that is truly the meaning of teamwork.

Superior is a publicly traded company who does business nationally… but here I’m not just a number. The opportunity for career enrichment is unlimited and my ideas are taken seriously.

Fashion Seal Healthcare provides cutting edge uniform programs and image apparel for our customers. It makes me proud to be part of a company that continually strives for apparel innovation, and is recognized for it within the textile industry.

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