Why Uniforms? Increase Employee Performance and Customer Satisfaction
Why Uniforms? Increase Employee Performance and Customer Satisfaction
Why Uniforms? Research shows employees who wear a uniform can perform at a higher level than those who don’t.* And for many in the retail or services market it’s all about Employee Identification, Customer Confidence, Security and Branding.
A uniform program ensures:
• Employees look professional and make a positive first impression — critical during first visits or service calls.
• Employees convey an image that earns consumers’ trust, while remaining comfortable.
• Employees can be quickly distinguished from other visitors or from customers, enhancing employee identification and security.
• The company’s brand is projected consistently by all uniformed employees within a specific location and from store to store.
• Research shows employees who wear a uniform can perform at a higher level that those who don’t.*
97 percent of the public believes uniforms make employees easier to recognize.**
When you compare a uniform program to wearing retail street clothes, uniforms win. Unlike the carefully crafted uniform garments manufactured and provided by Superior Uniform Group, retail garments don’t perform as well.
• Retail garments are inconsistent in quality, color and design.
• Retail fabrics are not selected for both the durability and comfort demanded by an employee uniform program.
• Retail garment construction is not designed for daily wear or frequent washings.
• Retail garments typical cost the wearer more, both in terms of initial and replacement cost.
70 percent of customers feel employees in uniforms look neater and more professional.**
*2011, The ‘Apple Store Effect’, Financial Post
**2010, Weintraub Associates, an independent management consulting firm
–Janice Henry, Vice President, Marketing, Superior Uniform Group
Ms. Henry has a special interest in Branding, Sustainability and Corporate Social Responsibility as it relates to the apparel industry. With both uniform marketing and image apparel design experience, Ms. Henry has followed eco-fabric and social responsibility trends for more than three decades. She was a featured speaker at both ALM (Association for Linen Management) and ARTA (American Reusable Textiles Association), presenting the pros and cons of various popular and emerging eco-friendly fabrics. She has also designed several eco-friendly custom uniform programs and spearheaded many successful uniform program branding initiatives.
For more information on how to boost your brand with an image apparel or uniform program, contact Janice Henry at [email protected] or 727-397-9611.