Superior Uniform Group Unveils New Image Defined Apparel Catalog

Superior Uniform Group Unveils New Image Defined Apparel Catalog

SEMINOLE, Florida – September 5, 2012 – Superior Uniform Group, Inc. (NASDAQ: SGC), designer and manufacturer of uniforms, image apparel and uniform accessories, announced the release of its 2012 Image Defined catalog.  Image Defined is a collection of new and best-selling image apparel displayed in a crisp “look book” format.

“Image Defined is a reflection of how the employee uniform is an extension of an organization’s brand, instead of just a commodity product,” said Lisa Stewart, VP of Design at Superior Uniform Group. “We’ve designed and manufactured this apparel collection to be a cohesive part of a brand’s identity without sacrificing performance, value and comfort. The catalog features merchandised pages so the reader can truly envision how their organizational image would be enhanced by the garments.”

The uniforms and image apparel selected for Image Defined incorporate the latest in high performance fabrics and innovative design, as well as an updated color palette.  This includes the new Whisper Weave long-sleeve Metro Shirt, which is available in Allspice, Hazelnut, Pepper and Saffron.  In addition to its retail-influenced styling details, the all-poly woven shirt offers the wearer UV protection and moisture-wicking for added comfort.

The Eclipse Pique is just one of the new athletic-inspired knit shirt options.  The snag-resistant, moisture-wicking Eclipse Pique knit shirt creatively utilizes the reverse side of its mesh fabric to create a contrasting panel detail.  Easy to customize, the shirt is just one of many comfortable, fashionable garments that can be incorporated into a unique and memorable employee uniform program.  Several fresh new colors including Mulberry and Green Apple were also added to the best-selling line of moisture-wicking waffle knit and fineline twill shirts.

Grouped by product category, Image Defined features uniform and image apparel options appropriate for a variety of industries including food service, retail, hospitality and healthcare. The apparel in Image Defined can be combined to create a coordinated look across employee roles and departments.  Slip-resistant footwear, nametags and promotional items along with design and dress code services are also part of Superior Uniform Group’s convenient one-stop-shop.  Image Defined is available online at www.SuperiorUniformGroup.com/image-defined or a printed copy can also be requested at [email protected] or (800) 727-8643.

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