Superior Uniform Group Launches Interactive Image Apparel Division: everyBODY media®

Superior Uniform Group Launches Interactive Image Apparel Division: everyBODY media®

New technology deploys digital uniforms containing mobile action codes to enhance consumer interactions

SEMINOLE, Fla., March 8, 2011– Superior Uniform Group, Inc, (NASDAQ: SGC), designer and manufacturer of uniforms, image apparel and accessories, today announced the launch of its new division, everyBODY media®. Through a licensing agreement with EYELEVEL INTERACTIVE™ (EI™), everyBODY media is revolutionizing both the uniform and advertising industries by combining mobile action codes and interactive advertising with image apparel, directly at the point of purchase.

With everyBODY media, customers now can create or take existing uniform programs and transform them into significant revenue producing advertising mediums. Using advanced printing technology, high quality graphic panels containing brand messaging and smart phone Mobile Action Codes for advertisements (e.g., special point of purchase coupons, videos, games, contests, etc.) are printed on fabric. These panels, called Switch-Its™, attach to the patented garments (shirts, aprons, etc.), creating the iPOPS™ (Interactive Point of Purchase System). Because the panels are easily removable, graphic messaging can be changed monthly, weekly, daily or even hourly to reach specific demographics with the most effective timing. Proprietary Mobile Action Codes called EI™ Tags located on the Switch-Its can lead consumers who scan with their smart phones to special point of purchase deals, contests, online videos or other interesting and interactive touch points.

“Superior has a rich 90-year history of forward-thinking and a willingness to take risks in bringing innovation to the uniform industry and our customers. Our experience combined with our vast resources and national relationships provide unlimited potential for our customers to transform the way they interact with their target audiences,” said Superior Uniform Group CEO Michael Benstock. “everyBODY media represents a new and cutting edge way to create multiple impressions right at the time consumers are making buying decisions.”

everyBODY media garments are useful in many industries Superior Uniform Group currently serves, including retail, food service and hospitality. In these service-based industries, consumers look to and trust employees on the ground to provide them with guidance and advice on their choices,” said everyBODY media managing director David Schechter. “The innovative iPOPS creates a platform for immediate interactivity with a strong product advocate. The employee wearing the everyBODY media garment is transformed into an effective Brand Ambassador right at the point of purchase. This encourages team member interaction with consumers and introduces a human element for the promotion and/or brand. It provides limitless potential for digital interactivity in a way that has never been deployed before.

About everyBODY media®

everyBODY media®, a division of Superior Uniform Group creates a viable, digital intersection for the uniform and the advertising industries. In doing so, everyBODY media offers image apparel and uniforms containing a patented Switch-It™ fabric panel printed with a promotional message and a smart phone EI™ Tag based on Mobile Action Code technology. everyBODY media garments provide opportunities for consumer engagement directly at the point of purchase by directing consumers to special, mobile activated, point of purchase deals, contests, online videos or other engaging touch points. For more information visit:

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