NAUMD Recognizes Superior Uniform Group for AMC Theatres Image Apparel Design

NAUMD Recognizes Superior Uniform Group for AMC Theatres Image Apparel Design

May 12, 2011 – Seminole, Fla–Superior Uniform Group, Inc, (NASDAQ: SGC), designer and manufacturer of uniforms, image apparel and accessories, today announced they were selected as winner of the 2011 North-American Association of Uniform Manufacturers & Distributors (NAUMD) Image of the Year Award, in the Entertainment Category for the AMC Theatres program.  The competition honors excellence in both the design and wear of image and corporate apparel programs.

The Image of the Year Awards honor the best corporate and image apparel programs produced over the last year by North America’s most sought after suppliers and distributors of such designs. The award is the industry’s highest achievement, and is sponsored by the Image Apparel Institute, a division of the NAUMD. “As businesses seek a competitive edge in an uncertain economy, providing employees with a fresh look can be a cost-effective way to appeal to existing and new customers,” noted NAUMD President Richard Lerman in a recent statement.

Distinctive features of Superior Uniform Group’s award-winning AMC Theatres program included a black shirt with silver top stitching.  To differentiate between job roles, a classic look with coordinating variations was created by mixing twill button down shirts for the supervisors, black short sleeved shirts for the bartenders and comfortable knit t-shirts for the crew.  All garments feature the AMC logo so moviegoers can easily identify theater staff.

According to a recent survey conducted by Weintraub Associates, customers respond more favorably to an employee in image apparel than one who is not.  Fully 97 percent of the public believed that image apparel programs make employees easier to recognize, while 70 percent felt employees looked neater and more professional. Additionally, 60 percent of prospects felt that image apparel programs make workers look better trained and proud of their company.

For more than 31 years, the NAUMD’s Image of the Year Awards has honored uniform manufacturers and distributors that have mastered the concept of fashion and function within image and market planning. Specifically designed to assist in identifying staff and professionals, image apparel can also extend a company’s brand, increase safety, enhance interior décor and improve employee morale. Winners in each category represent apparel programs with distinct purposes or functions within their industry.

About NAUMD
The North American Association of Uniform Manufacturers & Distributors (NAUMD) has served as the voice of the uniform and image apparel industries since 1933. Its 500+ members include manufacturers, designers, producers, and retailers of uniforms, as well as those who produce products and services for the industry at large.

About Superior Uniform Group
Superior Uniform Group, Inc. (NASDAQ: SGC),  established in 1920, is one of America’s foremost providers of fine uniforms and image apparel. Headquartered in Seminole, Fla., Superior Uniform Group manages award-winning uniform apparel programs for major corporations nationwide.  Leaders in innovative uniform program design, global manufacturing and state-of-the-art distribution, Superior Uniform Group helps companies achieve a professional appearance and communicate their brands—particularly those in the healthcare, hospitality, food service, retail and private security industries. The company’s commitment to service, technology, quality and value-added benefits, as well as its financial strength and resources, support customers’ diverse needs while embracing a “Customer 1st, Every Time!” philosophy and culture. Superior Uniform Group is the parent company to The Office Gurus and everyBODY media.  For more information, call (800) 727-8643 or visit http://www.superioruniformgroup.com.

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