Leadership Changes Announced at HPI Direct®, a Division of Superior Uniform Group®

Leadership Changes Announced at HPI Direct®, a Division of Superior Uniform Group®

SEMINOLE, Fla. – Oct. 30, 2017 – Superior Uniform Group, Inc.® (NASDAQ:SGC) announced that President, Kirby Sims, will retire from the Company’s HPI Direct® division effective December 31, 2017. He will be succeeded by John Sabol, an experienced executive who currently advises the Company on acquisition and integration initiatives.

Mr. Sims founded HPI Direct® in 1993 and built it into a leading uniform and corporate image apparel company based in Alpharetta, GA. Acquired by Superior Uniform Group, Inc.® in 2013, HPI Direct® has thrived and grown in its core segments of retail, food service and transportation.

“Kirby’s outstanding leadership and entrepreneurial vision made HPI Direct® a market leader in our industry,” said Michael Benstock, CEO of Superior Uniform Group. “When we joined forces in 2013, we were confident that HPI’s stellar, customer-centric team and strong client base combined with our financial strength and vast resources would make for a very successful partnership. The results speak for themselves.”

“I cannot express how proud I am to have been part of the success of HPI Direct,” said Kirby Sims, President of HPI Direct. “This success can only be measured by the satisfaction of our customers and the dedication of our team that supports these efforts. HPI has thrived as a division of Superior for the last 4 ½ years, and I am confident that I leave HPI’s strong culture and exceptional team in a great position to prosper and grow in the future. Being part of the Superior family, and watching how they have supported us through their mentorship, experience and financial support, has allowed us to double the size of HPI and is an amazing story that we are all very proud of. Thank you to everyone at HPI Direct and Superior Uniform Group.”

John Sabol will take the role of President, HPI Direct®, as of January 1, 2018. Mr. Sabol is a seasoned executive with experience in the apparel, uniform and promotional products markets. Prior to joining Superior, he was President of Pinnacle Promotions, CEO of Hartwell Apparel and held various management roles with Russell Athletic and Ford Motor Company. Mr. Sabol holds an MBA degree from Duke University’s Fuqua School of Business and a BS in Finance from University of the Pacific.

“John possesses excellent leadership skills and a unique background in numerous industries driving strategic excellence and innovation,” continued Benstock. “His entrepreneurial spirit combined with his large corporate experience will be an asset to HPI and their customers as we continue to grow the company.”

“I am very excited to continue the success that Kirby and his team have built,” said Sabol. “HPI’s stellar people, impressive customer base and reputation for excellence make it a great springboard for sales growth and shareholder value,” continued Sabol.

About Superior Uniform Group, Inc.

Superior Uniform Group® (NASDAQ: SGC), established in 1920, is a provider of a wide range of award winning products and services. It provides customized support for each of its divisions through its shared services model.

Fashion Seal Healthcare®, Superior I.D™, and HPI Direct® are signature uniform brands of Superior Uniform Group®. Each is one of America’s foremost providers of fine uniforms and image apparel in its markets. They are leaders in innovative uniform program design, global manufacturing, and state-of-the-art distribution. These brands help their customers achieve a more professional appearance and better communicate their own brands. More than 5 million Americans are smartly outfitted with a Superior uniform each workday.

BAMKO® is one of the nation’s largest full-service promotional products companies. It provides unique custom branding, design, sourcing, and marketing solutions to some of the world’s most successful brands.

The Office Gurus® is a global provider of custom call and contact center support. As a true strategic partner, The Office Gurus implements customized solutions for its customers in order to accelerate their growth and improve their customers’ service experiences.

Superior’s commitment to service, technology, quality and value-added benefits, as well as its financial strength and resources, provides unparalleled support for its customers’ diverse needs while embracing a “Customer 1st, Every Time!” philosophy and culture in all of its business segments.

For more information, call (800) 727-8643 or visit www.SuperiorUniformGroup.com.

Andrew D. Demott, Jr., CFO
(727) 803-7135


Hala Elsherbini
Halliburton Investor Relations
(972) 458-8000

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