VP, Sales Operations (Coppell, TX)

Superior Group of Companies, formerly Superior Uniform Group, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand experiences for employees and customers. It provides customized support for each of its divisions through its shared services model.

Fashion Seal Healthcare®, HPI and CID Resources are signature uniform brands of Superior Group of Companies. Each is one of America’s leading providers of uniforms and image apparel in the markets it serves. They specialize in innovative uniform program design, global manufacturing, and state-of-the-art distribution. Every workday, more than 6 million Americans go to work wearing a uniform from Superior Group of Companies.


Reporting to the EVP, of Sales the Vice President of Sales at CID is a key member of the leadership team responsible for driving sales to exceed objectives through optimization of people, processes, and metrics and tools. This role will have ownership of coaching and deployment of sales staff, territory planning, sales process, sales effectiveness and sale training. In addition, this individual will, provide ongoing daily support to the sales organization, and build strong relationships cross-functionally to grow the sales team. Role can be located in Denver, or anywhere in the US east of Denver.


Sales and Sales Operations Responsibilities

  • Own and drive the forecasting process to ensure high levels of accuracy and quality in the pipeline. Align sales and marketing on common targets
  • Coach and manage sales staff and drive optimal deployment of sales staff through the type of role, coverage models, and territory mapping
  • Lead/coordinate the creation and maintenance of sales metrics and analytics; develop KPIs and, proactively review and identify lead and lag indicators, developing a cadence with the teams to maintain ongoing business performance.
  • Provide data-driven insights and analysis to help sales prioritize leads and accounts, and drive sales effectiveness
  • Collaborate with Finance on pricing models and business processes that support the strategic plan and enable accelerated revenue growth; monitor product price controls
  • Provide input to senior leadership in the development and administration of sales incentive compensation programs
  • Work closely with the Marketing team to determine marketing investments
  • Assist in the preparation of Executive and Board level presentations

Sales Training

  • Create onboarding curriculum design, implementation, execution and measurement through a blend of virtual and in-person programs aimed at accelerating the time to ramp of our new sales hires
  • Drive sales effectiveness by providing the sales team with the courses and supporting tools for them to manage their opportunities.



  • Minimum of 10+ years of sales & sales management
  • Knowledge of the apparel, uniform or soft lines industry, and selling wholesale to retail experience preferred.
  • Bachelor’s Degree in Business, Marketing or related field preferred
  • Microsoft Office proficiency


  • COACHING AND DEVELOPING OTHERS –provide quality time and planned commitment to direct reports and provide processes and opportunities for them to understand their strengths and limitations in relation to a range of high-quality and relevant competencies.
  • INFLUENCE AND PERSUASION –effective in persuading, convincing, influencing, or impressing others in order to get them to support a specific agenda, make a specific type of impression, or take a specific course of action.
  • ACHIEVEMENT MOTIVATION AND PERSEVERANCE –a determination to achieve ever increasing levels of performance. Sets high standards and challenging goals for oneself, others, and the organization, and requires a constant focus on achieving and exceeding those goals.
  • INITIATING ACTION –self-starters who will take a lead role in improving or enhancing a product or service, avoiding problems, or developing entrepreneurial opportunities. Demonstrate a sincere positive attitude toward getting things done and will seek out additional responsibilities that may go beyond the scope of their formal job description.
  • RELATIONSHIP BUILDING – ability to develop effective long-term professional interactions with others based on trust: trust that they will always work toward the best interest of those involved and that they are sufficiently competent to provide positive results.
  • ACTIVE LISTENING –enhance mutual understanding in communicating with others by expressing genuine interest in, and providing full attention to, the content and meaning of others’ messages.
  • COMPOSURE AND RESILIENCY –deal effectively with pressure, recover quickly from setbacks, and remain optimistic and persistent even under adversity. Able to maintain self-confidence and avoid overly emotional responses in tense or difficult situations.
  • GOAL DRIVER — sets stretch goals for personal and team accomplishment and works tenaciously to achieve those goals. Able to drive a sense of urgency, initiative and accountability across HPI and with outside parties. Establishes strategic metrics to monitor progress and measure success. Maintains focus on the highest priorities by avoiding or overcoming roadblocks.
  • NEGOTIATING — identify key bargaining points for all parties and work effectively toward win-win solutions.



**Along with a generous Compensation Package, the company offers an excellent Benefits Package, including Medical, Dental, Vision, Life Insurance and a Flexible Spending Account


EOE AA M/F/Vet/Disability


Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.

Location: Central or Eastern United States

Phone: 727-397-9611

Email: info@superiorgroupofcompanies.com

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It’s rewarding working at a place that gives back in so many ways. Superior Uniform is part of the Adopt-A-Shore program and has been hosting on-site blood drives since 1987! Participating in these activities really makes me feel like part of a great team.

I’ve been a part of the Superior family for six years… and appreciate all of the extras offered. Like an on-site Yoga class, a walking program and monthly wellness and nutrition seminars. It feels good knowing I’m important to the company as a person.

The average employee tenure at Superior Group of Companies is 15 years and I’ve personally been part of the Superior Group of Companies family for 14 years. I am delighted to work for a company that provides such great job stability for their employees.

Our nearly 95 years of success has been driven by surrounding ourselves with highly-skilled, dedicated professionals. Our team members truly embody our corporate values of quality, integrity, loyalty and teamwork.

I’m proud to be part of such a wildly diverse team of talent. No matter how different our backgrounds and skill sets might be, each of us is appreciated for our contribution to our common goals. To me, that is truly the meaning of teamwork.

Superior is a publicly traded company who does business nationally… but here I’m not just a number. The opportunity for career enrichment is unlimited and my ideas are taken seriously.

Fashion Seal Healthcare provides cutting edge uniform programs and image apparel for our customers. It makes me proud to be part of a company that continually strives for apparel innovation, and is recognized for it within the textile industry.

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