Director of eCommerce Retail Sales (Remote)

Superior Group of Companies, formerly Superior Uniform Group, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand experiences for employees and customers. It provides customized support for each of its divisions through its shared services model.

Fashion Seal Healthcare®, HPI and CID Resources are signature uniform brands of Superior Group of Companies. Each is one of America’s leading providers of uniforms and image apparel in the markets it serves. They specialize in innovative uniform program design, global manufacturing, and state-of-the-art distribution. Every workday, more than 6 million Americans go to work wearing a uniform from Superior Group of Companies.


The Director of eCommerce Retail Sales reports to the EVP of Sales and is responsible for working directly with our retailers focused on developing strategies to build and optimize sales for our eCommerce partners.  This position is responsible for leading and growing retail ecommerce for CID Brands, as well as operationally supporting that growth through other service mechanisms e.g. Drop Ship.

This role will lead account strategy, including marketing, promotional and merchandising strategies to drive account growth and penetration, as well as distribution broadly, online. This position will be a part of a highly collaborative, fast pace, hardworking team. This person needs to be high-energy and highly motivated. They need to be able to move quickly and comfortably between multiple tasks


  • Develop and implement marketing, promotional and merchandising strategies that successfully meet retail priorities and strategies.
  • Partner closely with internal and external stakeholders to develop and implement new and innovative programs to increase our sales and brand share of shelf for all applicable product lines across the broad spectrum of our retail eCommerce footprint.
  • Leads global retail eCommerce initiative, driving scalable partnerships with retail partners that transcend borders while doing what’s best for the bottom line and the brand, with an eye for where growth will be happening in the future.  Work strategically to grow our global business.
  • Lead tight partnerships with Marketing, Product and Sales to align digital media initiatives with retail eCommerce vision, channel strategies on down to flawless tactical execution.
  • Collaborate extensively with internal and external stakeholders to establish new ideas to support a scalable eCommerce program across the entire enterprise, and supporting implementation processes and guidelines.  Partner with Division, Sales, Marketing, Sales Ops, IT and Product teams:
    • To define technical and system requirements, delivery roadmaps, and go-forward support processes
    • To analyze and design business processes aligning with industry best practices
    • To define data strategy for the successful and efficient execution of sales and marketing programs at retail and to ensure that projects are completed on time and within budget
  • Forecasts and budgets for a fast-growing segment of our business – will bring operational acumen to demand planning the eCommerce business. Creates quarterly reports, analyzes to report and track progress and set/adjust goals for future quarters.
  • Coordinate brand development online in conjunction with marketing and brand teams, including social media, our DTC website and digital media/advertising efforts, as appropriate.
  • Ability to provide strong guidance to internal teams and make recommendations that will impact the bottom line.
  • Works closely with the planning and operations team to align sales and inventory.



  • Bachelor’s Degree required.
  • A minimum of 5+ of responsibility directly managing ecommerce platforms in particular retail.
  • Direct experience in Retail eCommerce (Amazon/; wholesale eCommerce; and/or experience as an eCommerce business manager.
  • Experience in B2B2C Digital Marketing (AMS/WMX, etc.) a plus.
  • Product Information Management experience.
  • Full understanding of the entire eCommerce platform from set-up, site experience, merchandising, SEO, conversion, promotional methodology, etc.
  • On-Line merchandising and catalog management experience
  • Ability to use data to build sales presentations and identify opportunities
  • Strong sales and presentation skills
  • Strong communication skills both orally and written
  • Exceptional Microsoft Office (Excel, Word, PowerPoint, and Outlook) proficiency
  • Team mentality
  • Strategic Planning
  • Highly Analytical


  • Influence and Persuasion – Effective in persuading, convincing, influencing, or impressing others in order to get them to support a specific agenda, make a specific type of impression, or take a specific course of action.
  • Relationship Building – Building effective long-term professional interactions with others based on trust: trust that they will always work toward the best interest of those involved and that they are sufficiently competent to provide positive results.
  • Active Listening – Enhances mutual understanding in communicating with others by expressing genuine interest in, and providing full attention to, the content and meaning of others’ messages.
  • Composure and Resiliency – Able to deal effectively with pressure, recover quickly from setbacks, and remain optimistic and persistent even under adversity. They are also able to maintain self-confidence and avoid overly emotional responses in tense or difficult situations.
  • Information Seeking – Being driven by an underlying curiosity and desire to know more about things, people or issues.  Going beyond routine questions and digging or pressing for exact information; resolving discrepancies by asking a series of questions, or conducting less-focused environmental scanning for opportunities or miscellaneous information that may be used in the future
  • Negotiating – Identifying key bargaining points for all parties and working effectively toward win-win solutions
  • Organizational Savvy – Gathering and accurately assessing information related to the organization’s formal and information communication channels and power relationships
  • Time Management – Focusing on completing all work tasks in a timely manner while remaining responsive enough to react to competing demands and shifting priorities. Managing multiple responsibilities while being organized, keeping on top of important, time-sensitive tasks, and performing all work accurately

**Along with a generous Compensation Package, the company offers an excellent Benefits Package, including Medical, Dental, Vision, Life Insurance and a Flexible Spending Account

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.

Location: REMOTE

Phone: 727-397-9611

Email: [email protected]

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It’s rewarding working at a place that gives back in so many ways. Superior Uniform is part of the Adopt-A-Shore program and has been hosting on-site blood drives since 1987! Participating in these activities really makes me feel like part of a great team.

I’ve been a part of the Superior family for six years… and appreciate all of the extras offered. Like an on-site Yoga class, a walking program and monthly wellness and nutrition seminars. It feels good knowing I’m important to the company as a person.

The average employee tenure at Superior Group of Companies is 15 years and I’ve personally been part of the Superior Group of Companies family for 14 years. I am delighted to work for a company that provides such great job stability for their employees.

I’m proud to be part of such a wildly diverse team of talent. No matter how different our backgrounds and skill sets might be, each of us is appreciated for our contribution to our common goals. To me, that is truly the meaning of teamwork.

Superior is a publicly traded company who does business nationally… but here I’m not just a number. The opportunity for career enrichment is unlimited and my ideas are taken seriously.

Fashion Seal Healthcare provides cutting edge uniform programs and image apparel for our customers. It makes me proud to be part of a company that continually strives for apparel innovation, and is recognized for it within the textile industry.

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