Digital Marketing Coordinator

Superior Group of Companies™, formerly Superior Uniform Group, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand experiences for employees and customers. It provides customized support for each of its divisions through its shared services model.

Fashion Seal Healthcare®, HPI™ and CID Resources are signature uniform brands of Superior Group of Companies. Each is one of America’s leading providers of uniforms and image apparel in the markets it serves. They specialize in innovative uniform program design, global manufacturing, and state-of-the-art distribution. Every workday, more than 6 million Americans go to work wearing a uniform from Superior Group of Companies.

JOB SUMMARY

The Digital Marketing Coordinator is responsible for supporting digital marketing including Superior Uniform Group Healthcare (SUGH) advertising, social media, ambassador/influencer programs, product data files (for ecommerce). The role reports to the Digital Marketing Manager.

 

ROLE AND RESPONSIBILITIES

  • Social Media
    • Executes the social media plans for each division in order to grow relevant social media audience
    • Partners with the in-house graphic design team to coordinate creation of engaging content
    • Coordinates social posting calendar and execution for company social accounts
    • Interacts with consumers including managing DMs
    • Manages social media contests
    • Executes story posts with user generated content (UGC) and unique content
    • Sets up and tracks campaigns including reporting and insights
  • Brand Ambassadors & Influencers
    • Manages brand ambassador platform and content
    • Manages influencer platform and individual influencers, including negotiating to engage new influencers
    • Sets up and tracks ambassador and influencer campaigns and “missions” including reporting and insights
  • Advertising & SEO
    • Coordinates production and delivery of digital advertising assets
    • Maintains files on advertising reporting including a weekly dashboard for campaigns
    • Supports SEO optimization
  • General Project Management
    • Project manages the creative and production process for digital marketing using the company’s approved system Wrike – digital creative brief, project traffic, digital approval. Uses other systems including digital asset management (Image Relay), and Slack for internal team communication.

QUALIFICATIONS

EDUCATION/SKILLS/EXPERIENCE

  • Bachelor’s degree or equivalent
  • 3+ years’ experience in social marketing and business social account management
  • Understanding of Instagram, Facebook, and Twitter algorithms and the ability to keep up to date on the latest updates to maintain high visibility

PREFERRED SKILLS

  • Advanced in social media platforms and tools (Facebook, Instagram, LinkedIn, Twitter, TikTok, Hootsuite)
  • Advanced in Microsoft Office (Excel, Word, PowerPoint, and Outlook)
  • Experience using Wrike a plus

COMPETENCIES

  • Planning and Priority Setting – identifying the priorities, processes, and practical actions that are necessary to achieve an objective or an idea. This requires developing detailed action or project plans, including objectives, accountabilities, time frames, standards, review stages, and contingencies.
  • Quality Focus – ensuring that all work in one’s own area of the business, throughout the organization, by vendors, suppliers, etc. is performed with excellence and to high standards for quality and integrity
  • Time Management – Managing multiple responsibilities by being organized and keeping on time of time-sensitive tasks
  • Adaptability – Shifting course when external influences effect an initial plan, altering standard procedures when necessary and juggling multiple demands as required
  • Composure and Resiliency – Dealing effectively with pressure, recovering quickly from setbacks, and remaining optimistic and persistent even under adversity; maintaining self-confidence and avoiding overly emotional responses in tense or difficult situations

 

 

**Along with a generous Compensation Package, the company offers an excellent Benefits Package, including Medical, Dental, a Defined Contribution Plan (e.g. 401(k)), Life Insurance, Long Term Disability, a Flexible Spending Account and Paid Maternity/Paternity Leave.

EOE AA M/F/Vet/Disability

 

Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.

Location: 601 S. Royal Lane Coppell, TX 75019

Phone: 727-397-9611

Email: [email protected]

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It’s rewarding working at a place that gives back in so many ways. Superior Uniform is part of the Adopt-A-Shore program and has been hosting on-site blood drives since 1987! Participating in these activities really makes me feel like part of a great team.

I’ve been a part of the Superior family for six years… and appreciate all of the extras offered. Like an on-site Yoga class, a walking program and monthly wellness and nutrition seminars. It feels good knowing I’m important to the company as a person.

The average employee tenure at Superior Group of Companies is 15 years and I’ve personally been part of the Superior Group of Companies family for 14 years. I am delighted to work for a company that provides such great job stability for their employees.

I’m proud to be part of such a wildly diverse team of talent. No matter how different our backgrounds and skill sets might be, each of us is appreciated for our contribution to our common goals. To me, that is truly the meaning of teamwork.

Superior is a publicly traded company who does business nationally… but here I’m not just a number. The opportunity for career enrichment is unlimited and my ideas are taken seriously.

Fashion Seal Healthcare provides cutting edge uniform programs and image apparel for our customers. It makes me proud to be part of a company that continually strives for apparel innovation, and is recognized for it within the textile industry.

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