Copywriter (Coppell, TX)

Superior Group of Companies, formerly Superior Uniform Group, established in 1920, is a combination of companies that help customers unlock the power of their brands by creating extraordinary brand experiences for employees and customers. It provides customized support for each of its divisions through its shared services model.

Fashion Seal Healthcare®, HPI and CID Resources are signature uniform brands of Superior Group of Companies. Each is one of America’s leading providers of uniforms and image apparel in the markets it serves. They specialize in innovative uniform program design, global manufacturing, and state-of-the-art distribution. Every workday, more than 6 million Americans go to work wearing a uniform from Superior Group of Companies.

Job Summary

The Copywriter is responsible for developing creative concepts, as well as writing and proofreading advertising or media campaigns, both business and consumer facing. The primary goal is to bring to life the creative/brand(s) visions of the company and clients in specific programs/campaigns, working in a multi-brand environment.

Role and Responsibilities

  • Develop copy for customers in a complex industry. Deliverables may include positioning guides/messaging guides, catalogs, brochures, master product files, websites, video scripts, ads, sales presentations, blogs/articles, emails and other collateral
  • Work in an agency environment with multiple companies and brands (internal and external)
  • Find the respective brand’s voice and speak with it consistently and appropriately in different mediums
  • Research competitors, markets, products, and customers/prospects to refine differentiating and interesting copy points
  • Copyedit/proofread materials for accuracy, active voice, appropriate tone/style and effectiveness at persuasion/education
  • Collaborate with the team to ensure that all copy deliverables, kick-off sessions, and copy edits are routed per internal processes and completed on time
  • Compile data with preferences, rules of thumb, important facts, etc. for key customers


Required Education/Skills/Experience

  • Bachelor’s Degree or equivalent required in writing, journalism, or related field
  • 5+ years’ experience in a Marketing Department or Agency as Copywriter or equivalent experience
  • Strong knowledge of typographic terms
  • Strong knowledge and experience writing for commercial purposes including but not limited to advertising, ecommerce, general website and mobile, social media, email, direct mail/catalog, video scripts, press/media releases, brand development, tradeshows/conferences, executive speeches, customer communication
  • Advanced proficiency with Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Bridge)
  • Proficiency with MS Excel, Word, PowerPoint; Adobe Acrobat, Acrobat Distiller, Premiere

Preferred qualifications

  • Experience with project management and communication tools Wrike and Slack or other similar systems a plus


  • Analytical Thinking – Ability to grasp the underlying concepts in complex information, identify root causes of problems, and formulate solutions based on a synthesis of information.
  • Information Seeking – Driven by an underlying curiosity and desire to know more about things, people, or issues. This involves going beyond routine questions and includes digging or pressing for exact information; resolving discrepancies by asking a series of questions; or conducting less-focused environmental scanning for opportunities or miscellaneous information that may be used in the future.
  • Creativity and Innovation – Tend toward divergent thinking and the propensity to question existing practices; challenge commonly held assumptions; originate new or radical alternatives to traditional methods, processes, and products; and build on others’ ideas.
  • Learning Agility – Discern patterns in data, recognize relationships between concepts, and rapidly apply learning from one context to solve analogous problems in different contexts.
  • Quality Focus – Ensure that all work in one’s own area of the business, throughout the organization, by vendors, suppliers, etc. is performed with excellence and to high standards for quality and integrity.
  • Initiating Action – Self-starter and to takes a lead role in improving or enhancing a product or service, avoiding problems, or developing entrepreneurial opportunities. Demonstrate a positive attitude toward getting things done and seek out additional responsibilities that may go beyond the scope of their formal job description.
  • Time Management – Focus on completing all work tasks in a timely manner while remaining responsive enough to react to competing demands and shifting priorities. Technical Design Specialists are able to manage multiple responsibilities while being organized, keeping on top of important time-sensitive tasks, and performing all work accurately.



**Along with a generous Compensation Package, the company offers an excellent Benefits Package, including Medical, Dental, Vision, Life Insurance and a Flexible Spending Account


EOE AA M/F/Vet/Disability


Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, national origin, age, disability, sexual orientation, veteran status, genetic information, or other status protected by applicable federal, state, or local law.

Location: 601 S. Royal Lane Coppell, TX 75019

Phone: 727-397-9611


Apply Now

It’s rewarding working at a place that gives back in so many ways. Superior Uniform is part of the Adopt-A-Shore program and has been hosting on-site blood drives since 1987! Participating in these activities really makes me feel like part of a great team.

I’ve been a part of the Superior family for six years… and appreciate all of the extras offered. Like an on-site Yoga class, a walking program and monthly wellness and nutrition seminars. It feels good knowing I’m important to the company as a person.

The average employee tenure at Superior Group of Companies is 15 years and I’ve personally been part of the Superior Group of Companies family for 14 years. I am delighted to work for a company that provides such great job stability for their employees.

Our nearly 95 years of success has been driven by surrounding ourselves with highly-skilled, dedicated professionals. Our team members truly embody our corporate values of quality, integrity, loyalty and teamwork.

I’m proud to be part of such a wildly diverse team of talent. No matter how different our backgrounds and skill sets might be, each of us is appreciated for our contribution to our common goals. To me, that is truly the meaning of teamwork.

Superior is a publicly traded company who does business nationally… but here I’m not just a number. The opportunity for career enrichment is unlimited and my ideas are taken seriously.

Fashion Seal Healthcare provides cutting edge uniform programs and image apparel for our customers. It makes me proud to be part of a company that continually strives for apparel innovation, and is recognized for it within the textile industry.

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