Communications and Partnerships Manager (Dallas, TX)

Communications and Partnerships Manager (Dallas, TX)

JOB SUMMARY

The Communications & Partnerships Manager is responsible for developing and executing consumer-focused public relations, brand partnerships, influencer marketing, and social media strategies to enhance brand visibility, engage target audiences, and drive business objectives. This role involves building and managing strategic partnerships, coordinating public relations efforts, and overseeing social media initiatives to effectively communicate the brand’s messaging and values to consumers.

ROLE AND RESPONSIBILITIES

Consumer PR Strategy:

• Develops and implements a comprehensive consumer PR strategy aligned with the brand’s overall objectives and target audience.
• Identifies consumer trends and insights to inform PR strategies and campaigns.
• Plans and executes PR activities, including media relations, influencer collaborations, and events, to generate positive brand exposure and maintain a favorable brand image.

Partnership Development:

• Identifies and cultivates strategic partnerships with like-minded brands, influencers, organizations, and community stakeholders to expand brand reach and engagement.
• Negotiates and manages partnership agreements, ensuring mutual benefits and alignment with brand values.
• Collaborates with partners on joint marketing initiatives, co-branded content, and experiential activations to enhance brand visibility and consumer engagement.

Social Media Strategy:

• Develops and implements a social media & social media response strategy to drive brand awareness, engagement, and advocacy
• Creates and curates engaging content for social media platforms, ensuring brand consistency and alignment with target audience preferences, including social influencers, affiliate, brand ambassador programs
• Monitors social media trends, analyzes metrics, and implements strategies to optimize social media performance and grow the brand’s social media presence

Content Creation and Management:

• Oversees the development of compelling content, including articles, blog posts, videos, and visuals, for PR, partnerships, influencers, and social media initiatives.
• Collaborates with internal teams, agencies, and freelancers to ensure high-quality content creation and delivery.
• Manages content calendars, scheduling, and distribution across relevant channels to maximize audience reach and engagement.

Relationship Management:

• Cultivates and maintains relationships with key media contacts, influencers, brand partners, and community stakeholders
• Serves as the main point of contact for media inquiries, interview requests, and PR-related activities
• Collaborates with internal teams, such as marketing, product, and customer service, to align messaging and leverage PR opportunities

Measurement and Reporting:

• Establishes key performance indicators (KPIs) and metrics to evaluate the effectiveness of PR, partnership, influencer, and social media efforts
• Regularly analyzes data and insights to track performance, measures the impact of campaigns, and provides actionable recommendations for improvement.
• Prepares reports and presentations to communicate results and findings to stakeholders

QUALIFICATIONS

REQUIRED EDUCATION/SKILLS/EXPERIENCE

• Bachelor’s degree in public relations, communications, marketing, or a related field
• Proven experience in consumer PR, brand partnerships, influencer marketing, and social media management
• Strong understanding of consumer trends, brand positioning, and target audience segmentation
• Excellent written and verbal communication skills
• Proficiency in social media platforms, tools, and analytics
• Experience in developing and executing strategic partnerships and collaborations
• Strong relationship-building and networking skills
• Ability to manage multiple projects and prioritize tasks effectively
• Analytical mindset with the ability to interpret data and generate insights
• Knowledge of industry best practices and emerging trends in consumer PR, partnerships, and social media

COMPETENCIES

• Service Focus – They place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer.
• Information Seeking – They have an underlying curiosity and desire to know more about things, people, or issues. They go beyond routine questions and dig for exact information to resolve discrepancies.
• Composure and Resiliency – They are able to deal effectively with pressure, recover quickly from setbacks, and remain optimistic and persistent even under adversity. They are also able to maintain self-confidence and avoid overly emotional responses in tense or difficult situations.
• Communicating – They provide the information required by others in a concise, direct, and unambiguous way. They strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others.
• Conflict Management – Addresses problems openly and objectively and bring substantial conflicts and disagreements into the open with the intention of resolving issues in an unemotional and constructive manner.
• Analytical Thinking – They have the capability and the inclination to identify and synthesize information from diverse sources by looking for patterns in data, making connections between seemingly unrelated events, and understanding how different parts of a system are interdependent.
• Accountability – They take responsibility for their own performance and accept full ownership of issues, problems, and opportunities regardless of the source. They work in a careful and organized manner, pay attention to all pertinent details, follow through on commitments and promises, and build trust through reliability.