Communications and Partnerships Manager (Dallas, TX)
The Communications & Partnerships Manager is responsible for developing and executing consumer-focused public relations, brand partnerships, influencer marketing, and social media strategies to enhance brand visibility, engage target audiences, and drive business objectives. This role involves building and managing strategic partnerships, coordinating public relations efforts, and overseeing social media initiatives to effectively communicate the brand’s messaging and values to consumers.
ROLE AND RESPONSIBILITIES
Consumer PR Strategy:
Develops and implements a comprehensive consumer PR strategy aligned with the brand’s overall objectives and target audience.
Identifies consumer trends and insights to inform PR strategies and campaigns.
Plans and executes PR activities, including media relations, influencer collaborations, and events, to generate positive brand exposure and maintain a favorable brand image.
Identifies and cultivates strategic partnerships with like-minded brands, influencers, organizations, and community stakeholders to expand brand reach and engagement.
Negotiates and manages partnership agreements, ensuring mutual benefits and alignment with brand values.
Collaborates with partners on joint marketing initiatives, co-branded content, and experiential activations to enhance brand visibility and consumer engagement.
Social Media Strategy:
Develops and implements a social media & social media response strategy to drive brand awareness, engagement, and advocacy
Creates and curates engaging content for social media platforms, ensuring brand consistency and alignment with target audience preferences, including social influencers, affiliate, brand ambassador programs
Monitors social media trends, analyzes metrics, and implements strategies to optimize social media performance and grow the brand’s social media presence
Content Creation and Management:
Oversees the development of compelling content, including articles, blog posts, videos, and visuals, for PR, partnerships, influencers, and social media initiatives.
Collaborates with internal teams, agencies, and freelancers to ensure high-quality content creation and delivery.
Manages content calendars, scheduling, and distribution across relevant channels to maximize audience reach and engagement.
Cultivates and maintains relationships with key media contacts, influencers, brand partners, and community stakeholders
Serves as the main point of contact for media inquiries, interview requests, and PR-related activities
Collaborates with internal teams, such as marketing, product, and customer service, to align messaging and leverage PR opportunities
Measurement and Reporting:
Establishes key performance indicators (KPIs) and metrics to evaluate the effectiveness of PR, partnership, influencer, and social media efforts
Regularly analyzes data and insights to track performance, measures the impact of campaigns, and provides actionable recommendations for improvement.
Prepares reports and presentations to communicate results and findings to stakeholders
Bachelor’s degree in public relations, communications, marketing, or a related field
Proven experience in consumer PR, brand partnerships, influencer marketing, and social media management
Strong understanding of consumer trends, brand positioning, and target audience segmentation
Excellent written and verbal communication skills
Proficiency in social media platforms, tools, and analytics
Experience in developing and executing strategic partnerships and collaborations
Strong relationship-building and networking skills
Ability to manage multiple projects and prioritize tasks effectively
Analytical mindset with the ability to interpret data and generate insights
Knowledge of industry best practices and emerging trends in consumer PR, partnerships, and social media
Service Focus – They place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer.
Information Seeking – They have an underlying curiosity and desire to know more about things, people, or issues. They go beyond routine questions and dig for exact information to resolve discrepancies.
Composure and Resiliency – They are able to deal effectively with pressure, recover quickly from setbacks, and remain optimistic and persistent even under adversity. They are also able to maintain self-confidence and avoid overly emotional responses in tense or difficult situations.
Communicating – They provide the information required by others in a concise, direct, and unambiguous way. They strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others.
Conflict Management – Addresses problems openly and objectively and bring substantial conflicts and disagreements into the open with the intention of resolving issues in an unemotional and constructive manner.
Analytical Thinking – They have the capability and the inclination to identify and synthesize information from diverse sources by looking for patterns in data, making connections between seemingly unrelated events, and understanding how different parts of a system are interdependent.
Accountability – They take responsibility for their own performance and accept full ownership of issues, problems, and opportunities regardless of the source. They work in a careful and organized manner, pay attention to all pertinent details, follow through on commitments and promises, and build trust through reliability.
It’s rewarding working at a place that gives back in so many ways. Superior Uniform is part of the Adopt-A-Shore program and has been hosting on-site blood drives since 1987! Participating in these activities really makes me feel like part of a great team.
I’ve been a part of the Superior family for six years… and appreciate all of the extras offered. Like an on-site Yoga class, a walking program and monthly wellness and nutrition seminars. It feels good knowing I’m important to the company as a person.
The average employee tenure at Superior Group of Companies is 15 years and I’ve personally been part of the Superior Group of Companies family for 14 years. I am delighted to work for a company that provides such great job stability for their employees.
I’m proud to be part of such a wildly diverse team of talent. No matter how different our backgrounds and skill sets might be, each of us is appreciated for our contribution to our common goals. To me, that is truly the meaning of teamwork.
Superior is a publicly traded company who does business nationally… but here I’m not just a number. The opportunity for career enrichment is unlimited and my ideas are taken seriously.
Fashion Seal Healthcare provides cutting edge uniform programs and image apparel for our customers. It makes me proud to be part of a company that continually strives for apparel innovation, and is recognized for it within the textile industry.
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