Do Promotional Items Work?

Do Promotional Items Work?

According to ‘The Surprising Power of Promotional Products’, yes, they do.  From the article, “Promotional products are, some say, the oldest form of advertising. American businesses spend $20 billion a year giving away stuff with logos… which is pretty good evidence that it works.”

MP Mueller went on to share proof… “When the group sends a mailing for contributions, Dr. Cialdini said, it gets an 18-percent response rate. When the same letter is sent with personalized address labels, which cost about eight cents, the response rate goes up to 35 percent. “For the cost of the address labels they get almost a doubling of return,” he said.”

The one exception here is that water bottles are hot item for 2013 (this article was penned in 2011).  Consumers are ditching disposable water bottles for refillable bottles so providing reuseable bottle is an effective way to keep your message front and center.  Here’s a collection of the most popular promotional items (sometimes called ASI or Advertising Speciality Items) for spring 2013, offered by Superior Uniform Group.

Contact Brian Barreiro to learn more about our available promotional products!
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